Service Spectrum

  • Consulting
    • Sales
    • Product innovation
    • Personnel marketing
  • Media Relations
    Case studies highlight how PR campaigns are more effective than classic small ads due to targeted communication with expert and end-consumer groups. The wider outreach with individual contacts also improves awareness leading to more credibility than traditional advertising. TECHNO PRESS – T&P’s in-house press information service – offers all-round media support including international services such as in new EU member countries:
    • Writing and distribution / placing of
      - press information,
      - exclusive interviews,
      - reportage and
      - user reports about the agency owned
    • Press office functions
    • Set-up of customer specified press mailing lists
    • Holding press conferences, background discussions and editorial visits
    • PR support for trade fairs and exhibitions
    • Taking press photos and creation of press graphics
    • Online download portal for texts and images
  • Public Relations
    • Holding symposiums, congresses, events, competitions, etc.
    • Creation of company brochures, annual reports, sustainability reports, customer magazines,newsletters, brochures and presentations
    • Product placement
    • Sponsoring in areas of environmental protection, sports and culture
    • Crisis-PR and image correction
    • Ghost-writing
  • Event marketing
    • Acquisition-, promotion- and customer-relations meetings
    • Congresses and specialist symposiums
    • Incentive activities
  • Direct marketing
    • Conception and planning complete programs
    • Target group selection and first contact
    • Organization and checking successful outcomes
  • Political affairs
    • Analysis of trends, problem areas and developments in the external environment
    • Development of proactive and responsive measures to improve image strategies or activities
  • Public affairs
    • Facilitating and maintaining contact with management
    • Policy advisory service
    • Sharing and obtaining information
  • Marketing for associations and non-profit organizations
    • Reliance on the marketing mix adapted for the non-profit context
    • Conception and implementation of market-related activities
    • Market research
    • Services, communication, pay scale, remuneration, donations and financing mix
    • Lobbying
    • Brand management
  • Advertising
    • Text and design of prospectuses, brochures, folders, supplements, inserts, posters, stickers, packaging, etc.
    • Development and realization of ad-campaigns, public transport advertising, radio- and TV spots, including media planning
  • Sales promotions
    • Design and development of trade promotions
    • Design and development of consumer promotions
    • Design and development of staff promotions
    • Merchandising
  • Online Marketing
    Online marketing and e-commerce are taking a growing share of marketing success. Our broschure gives an insight into the broad spectrum of our online communication and sales channels as well as our online services.BROSCHURE.
  • E-commerce
    • Strategy consulting for integration of B2C- and B2B-sales on the internet
    • Development and implementation of social media strategies
    • Conception, development and realization of online business systems
  • Multimedia
    • Development and design of interactive company and product presentations as well as online campaigns coordinated with marketing goals, target groups and corporate identity
    • Conception and realization of AV-presentations in cooperation with established production firms
  • Trade fairs and exhibitions
    • Conception and planning of exhibition stands
    • Facilitation of arrangements with trade show companies
    • Set-up for trade fairs and shows
    • Project management
    • Training for staff at the show stand
  • Human Relations
    • Staff motivation
    • Continuing Professional Development (CPD) training courses
    • Staff suggestions scheme
    • Quality circles
    • Staff newsletters etc
    • Recruiting
  • Training
    • Conception and realization of full-service marketing seminars
    • Development of training programs for employees and associates tailored to customer needs
    • Referral and selection of trainers and speakers
    • Computer-based training
 
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