It is widely accepted that corporate strategies are more than ever influenced by internationalization. But there is no consensus about what that means in the individual case. Without a high-performing sales regime and internationally harmonized marketing strategy, even state-of-the-art technology is of limited use. International market leaders are almost all proven pioneers in communication. Competitive companies that more effectively harness growth potential, reduce costs and finance R&D investments also rely on their international market profile.
European Economic and Monetary Union and the fast pace of globalization in world trade are fuelling the internationalization of marketing strategies and methods and a greater awareness of national contexts. That's not only true for multinationals, but also for SMEs.
T&P specializes in the conception and realization of international marketing programs. To ensure its consulting services are always up-to-date, the Agency regularly engages with its specialist consulting committee that includes internationally qualified experts in marketing theory and practice.
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